My discovery to the importance of a 'gameful' innovation strategy Villie Tsang Nov 07

As an innovation researcher, completing my postgraduate degree in Innovation Management at Central Saint Martins College of Arts and Design, I have dedicated my dissertation topic in the area of organisational learning by adapting theories in game design and play as an innovation strategy for organisations to experience a culture of innovation and therefore understand the importance of nurturing an innovation culture from within. 

There is a pressing need for leaders of organisations to find alternative ways to reinvent our work environments and activities in a way that could provide enjoyable, non-exhaustive motivations. Leaders can adapt theories of game design and play into daily work processes as an innovation strategy to nurture a culture of innovation. Organisations must understand that they must first tackle innovation internally before they are able to deliver innovation externally.

The review below outlines the journey of discovery in this area of research.

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A Gameful Workplace: Creative Hybridization Villie Tsang Jul 12

Boredom is a widely recognised ‘organisational symptom’ as result of a badly structured system. Consequently, we become disengaged and dissatisfied in our daily lives within an organisation. We spend more than half of our lifetime working in conditions that do not promote our well-being. This begs the question: Are we actually happy?  Why then, do most organisations provide merely exhaustive work systems often driven by extrinsic motivations such as money, promotions and bonuses?

There is a pressing need for leaders of organisations to find alternative ways to reinvent our work environments and activities in a way that could provide enjoyable, non-exhaustive motivations. Leaders can adapt theories of game design and play into daily work processes as an innovation strategy to nurture a culture of innovation. Organisations must understand that they must first tackle innovation internally before they are able to deliver innovation externally.


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Fun and work, why must they be mutually exclusive? Villie Tsang Apr 28


Change Play Business: Gamified Business Process Innovation.


Many believe that serious work entails long hours of hard work, late nights, never-ending revisions, stress—all major killers of creativity that results in low performance levels. 
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Group Creativity and Innovative Potential Villie Tsang Nov 08

Studies have shown that creativity directly affects innovative potential. But what factors impedes or promotes group creativity in an organizational context? 
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Field work at IDEO London Villie Tsang Oct 12

Some time during the summer of 2011, in between prepping for crazy CPB Lisbon, drowning myself in book after book, taking time off to visit home, I reached out to Lydia Howland, Head of Human Factors at IDEO, to ask for potential opportunities for my upcoming research. She kindly introduced me to Sally Spinks, Organizational Designer at IDEO in London office. Today, I had a chance to speak with her, my first field work outing. 
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