The Thinking Hotel have partnered up with business training/management consultancy, Sintese Azul in Oeiras, Portugal to deliver one of the most successful Change Play Business™ events ever on  14 & 15 July, 2011!  Companies who participated include industries such as media and communications, finance, creative, management, innovation.

Change Play Business™ is an experiential game and a new process of intersectional innovation, combining techniques of structured play together with serious strategic thinking and cutting-edge knowledge to ignite a transformational journey for existing and emerging businesses  energised by creative synergies.

View graphic design of materials here.

From Nick De Mey, Co-Founder, Board of Innovation
"As a regular attendee of innovation conferences I was really amazed by the novel approach of the Change Play Business event. Due to the extensive preparation and professional guidance by the organization I quickly noticed that all the teams were truly immersed in this one-day creative journey. If you want to sparkle innovation within your organization, attending Change Play Business will be a great firestarter!"


Watch the videos & interviews to see what others say about it!


RECAP: Change Play Business



Produced & edited by:
Eugenie Fung
Graphics & Photography by:
Villie Tsang


CHANGE Play Business  |  Part 1 of 3
Interviews with facilitators and experts


Interviewees (in order of appearance):

Erik De Wild @lesouvage — Municipality of Assen 
Holland

John Boult — Director of Product First Ltd.
United Kingdom

Zoe FitzgeraldDiversity Consultant & Facilitator
Braziil

Nick De Mey @nickdemey Co-Founder of Board of Innovation
Belgium

Susana Branco @susanaembrancoCo-Founder of A Cooperativa Criativa
Portugal

Interviewer: 
Olga Casademunt @ideaol The Idea Inspector, The Thinking Hotel
London



Change PLAY Business  |  Part 2 of 3
Interviews with participants and experts


Interviewees:

Kene Umaeasiegbu — CSR Partners LLP 
United Kingdom


Interviewer: 
Olga Casademunt @ideaol  The Idea Inspector, The Thinking Hotel
London



Change Play BUSINESS  |  Part 3 of 3
Interviews with participants and experts


Interviewees:

Pedro Carvalho — MCG Mind For Metal
Portugal

Antonio Chanoca — Sintese Azul
Portugal

Interviewer: 
Olga Casademunt @ideaol  The Idea Inspector, The Thinking Hotel
London