Spatial & Interactive

Cable & Satellite Broadcasting Association of Asia (CASBAA) Lounge
Grand Hyatt, Hong Kong
October 2009

Spatial Design, Identity, Interaction, Project Management

Turner Interactive Lounge at CASBAA Convention 2009

Turner Entertainment Network Asia (TENA) is a sponsor of the Cable and Satellite Broadcasting Association of Asia (CASBAA) Convention. This event helps enhance Turner’s key position in the marketplace and maintain exposure in front of two keep audiences: clients and competitors.  Working closely with Turner Entertainment Networks Asia’s Off-Air design and Interactive teams, Turner launched a new “First, Fast, Forward” corporate identity to drive brand exposure and awareness.

The Brief:

Turner aimed to maximize the space available to showcase their new corporate identity, aligned with their “First, Fast, Forward” motto. This is a joint effort between creative teams (on/off-air and interactive) from Turner Entertainment Asia Pacific as well as CNN International and their Asia Pacific Marketing team. Project consists of:

  • Corporate identity
  • Print
  • Lounge branding
  • Interactive kiosks featuring newest content of the most well-known Turner properties
  • Integrated branding and sponsorship of CASBAA Ball

Featuring: Interactive Kiosks

The touch screen interactive kiosk module is developed to showcase Turner’s most popular properties and to drive interaction with the audience and introduce the brand’s digital innovations.


  • Back-end database management system that allows audience to enter contact information and corporate details that are stored in a database system
  • GSM modem and SMS module installed on kiosk for “Chance to win” section, every 10th registered in the database system receives an SMS on their mobile prompting winner to return to the Turner Lounge to redeem a Turner premium.
  • Content compiled consists of video and flash game modules - Cartoon Network and Adult Swim Spoilers, Tuzki Interactive Flash game, demo version CNN Inflight game and Flash video introducing CNN’s newly launched iPhone Application.

Kiosk main interface design

CNN Live Banners
October 2009

Identity, Strategy, Interaction

This is an innovative digital campaign to drive business growth and traffic to the new The aim was to leverage on CNN’s high top of mind awareness and elevate brand favorability using content and it’s availability on multiple platforms. The prime objective of the live banners campaign was to drive engagement through enhanced audience experience.

CNN’s live breaking news content is fed in real time to standardized banner available on popular global portals.

CNN Inflight Gaming Module
September 2009

Art Direction, Interface Design

CNN Inflight Game 

The first of its kind in the history of CNN, collaborating with a third party games developer for Inflight Entertainment Industry (IFE), this is newly designed user interface for CNN inflight gaming module that consists of 3 trivia games built around the topics of sport, people and knowledge.

The Brief:

At the start of each game, the loading pages will appear on screen with menu options. The brief was to create 3 distinctly different, yet consistent identities for each individual game. These interface designs are deliberately developed to provoke curiosity in the audience:

  1. SPORTS — 60 second Q&A game related to cricket, golf and football
  2. PEOPLE — 'Guess Who?' game related to CNN personalities
  3. KNOWLEDGE — Crossword puzzle related to most current news  

CNN & World Capital Market Symposium 2009
Mandarin Oriental, Kuala Lumpur, Malaysia
August 2009

Art Direction, Design & Tech Strategy, Project Management

CNN Road to Recovery Digital Communications Lounge

As a Premier Media Partner sponsor of the World Capital Market Symposia (WCMS) in 2009, the brand association was extended outside the symposium discussions with CNN Road to Recovery digital communications lounge. The lounge encouraged attendees to interact with CNN and learn more about the channel’s offerings focusing on financial topics, namely Road to Recovery, Quest Means Business and World Business Today. This event was used as a platform to promote programming.

The Brief:

To create an interactive ‘island’ from scratch in order to raise brand & program awareness to all attendees during the 2 day event. The lounge is confined to a 4 X 6 ft area and consists of:

  • 4 laptops stations with 2 of which has web browser windows default to CNN Road to Recover website that has integrated live polling functionality. Live updates of polling results are displayed every hour on the plasmas. This is developed a month prior to the event, in collaboration with a software development company. The other 2 laptop stations are permanently set on CNN’s WCMS 2009 Twitter page. Instant updates of internal sessions being posted every 15-30 minutes.
  • 4 plasma screens - 2 live CNN feeds, 2 live Twitter feeds 
  • Road to Recovery programming and information - displayed on 3 panels in the centre of the lounge
  • Lounge area with coffee tables and stools

CNN Mobile
Sydney International Airport, Australia
September - December 2008, 2009

Art Direction, Identity, Interaction


Bluetooth Activated "INSTANT INTELLIGENCE"

This campaign is to promote and highlight CNN Mobile services - “Instant Intelligence” anytime, anywhere. Utilizing the readily integrated Bluetooth network within Terminal 1 of Sydney International Airport, CNN Breaking News alerts and up-to-date news can be downloaded and viewed on mobile phones throughout the terminal.

Platform: 12 LCD units with integrated Bluetooth network

Campaign outreach: 10.1 million passengers pass through Terminal 1 yearly

Zurich Insurance: Concept Booth
Career & Education Expo, Convention Centre, Hong Kong
June 2008

Booth Design, Branding

Ogilvy Event: Verge 2008 Asia
Cyberport 3, Hong Kong
April 2008

Management, Exhibitors' Booths & Verge Stage Design